The Influence of Consumer Price Information on Retail Pricing and Consumer Behavior
نویسندگان
چکیده
منابع مشابه
The Effects of Non-binding Retail-price Recommendations on Consumer and Retailer Behavior
This paper presents results from an experiment on the effects of retail-price recommendations (RPRs) on consumer and retailer behavior. Despite their non-binding nature, RPRs may influence consumers’ willingness to pay by setting a reference point. Loss averse consumers will then be reluctant to pay a price higher than the recommended one. Furthermore, at a given price level consumers will dema...
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A model of consumer behavior has been formulated by using an additive utility function and the hedonic pricing approach, in a virtual market. Since, there is a time lag between ordering and purchasing products (goods and services) online and receiving them, it means the consumer makes decision under uncertainty. The level of satisfaction with products with distinctive characteristics is describ...
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ژورنال
عنوان ژورنال: American Journal of Agricultural Economics
سال: 1979
ISSN: 0002-9092,1467-8276
DOI: 10.2307/1239727